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NHPCO Membership Guides

Growing membership with a soft touch

The National Hospice and Palliative Care Organization (NHPCO) is the largest nonprofit membership organization representing hospice and palliative care programs and professionals in the United States. Their commitment to “improving end-of-life care and enhancing quality of life for people dying in America and their loved ones” is reflected throughout the designs of all their printed and online resources.

These membership guides were no exception. A water-based, soft aqueous coating on the brochures’ outside covers created a velvety finish. The soft-touch treatment and warm design reemphasized NHPCO’s vision of “a world where individuals and families facing serious illness, death and grief will experience the best that humankind can offer.”